Helping Stanley Black & Decker engage actions port audiences

We helped Stanley Black & Decker – a $12B global corporation with multiple tools brands, product categories and licences – engage an action sport audience.

Challenge:

Broad brand stable including Stanley, Black + Decker, DeWalt and Craftsman
Existing core audience aged 40+ males
Wanting to engage younger, more diverse audience
Wanting to break away from traditional marketing to showcase new technology and product ranges

Over 5 years we:

Engaged a younger audience
Drove product sales with new consumers
Diversity audience demographics
Truly authentic partnerships
Modernised marketing output
Supported new product innovation

Results

30 Ambassadors
1,500 branded posts
52+ million video views
11.5 million engagements
204 million in media reach
66% Male : 34% female ratio

some of our high-impact social campaigns

Helping Stanley Black & Decker engage actions port audiences

Contact Us

We help to generate greater reach, engagement, value and revenue for content creators, social publishers, event owners, premium content producers, brands and agencies. If you would like to chat to us about ways in which we can work together, please:

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