Creator & Athlete Marketing Agency

A creator and athlete marketing agency helps brands plan and deliver campaigns using relevant creators, influencers and athletes. Services can include talent selection, campaign strategy, creative development, social-first content production, sponsored content, brand partnerships, distribution and performance reporting.

Wavelength brings these capabilities together to help brands connect with specialist audiences through talent, content, live experiences and social media distribution.

Wavelength combines creator and athlete partnerships with social-first content production, live activations and an owned network of social publishing channels. This means campaigns can extend beyond individual talent accounts through additional distribution across relevant social platforms.

By bringing talent, content and distribution together, we give brands the opportunity to plan integrated campaigns with agreed objectives, deliverables and measurable outcomes.

We select talent around your campaign objectives, target audience, industry, target markets and budget. Relevant factors include audience fit, specialist expertise, content quality, platform suitability, brand alignment and previous partnerships, not just follower count.

Whether you have a particular creator or athlete in mind or need help sourcing talent, Wavelength can help identify suitable options for your brief.

Yes. Campaigns can bring together specialist micro-influencers, established creators and athletes where each has a clear role. Athletes can contribute sporting expertise and credibility, established creators can help build awareness, and specialist creators can connect with niche communities.

Wavelength develops the talent mix around your objectives, with the option to combine partnerships with content production and additional social distribution.

Wavelength specialises in sport, action sports, adventure sports, health, fitness, wellness, automotive and adventure travel. We help brands connect with relevant creators, athletes and specialist communities through campaigns designed around their sector, audience and commercial objectives.

Wavelength offers guaranteed social reach for brand campaigns through its owned network of social publishing channels. The network has an audience of 20+ million fans and delivers 200 million monthly video views across Instagram, TikTok and Facebook.

The campaign proposal defines the agreed delivery metrics, platforms, timeframe and reporting. Guaranteed reach does not automatically guarantee engagement, sales, conversions or return on investment.

Campaign costs depend on the creators or athletes involved, the number of participants, deliverables, campaign duration, production requirements, content licensing, target markets and distribution. A specialist creator collaboration will have different requirements from a multi-talent campaign with professional production and international distribution.

Wavelength scopes proposals around your objectives, required deliverables and available budget. Contact us to discuss the most suitable approach for your campaign.

Yes, where the necessary permissions and usage rights have been agreed. Creator and athlete content can potentially be licensed for paid advertising, brand websites, social channels and other marketing activity, subject to the relevant agreements.

Usage terms should specify permitted platforms, territories, duration, editing rights, exclusivity and whether advertising through a creator's own account is permitted. Wavelength can factor content licensing into campaign planning where required.

Measurement starts with the campaign objectives and agreed key performance indicators (KPIs). Depending on the brief, these may include reach, impressions, video views, watch time, engagement, website traffic, leads, conversions or sales.

Where suitable tracking is available, campaign links, discount codes and conversion tracking can help connect activity with commercial outcomes. Reach and engagement are useful measures, but they do not automatically demonstrate return on investment.

Wavelength can support campaigns from strategy and talent selection through creative development, content production, campaign coordination, social publishing, distribution and reporting, depending on the agreed scope.

We can also incorporate live experiences and brand activations where relevant. The campaign proposal sets out the services, deliverables, responsibilities and performance measures included.

Tell us about your brand, target audience, campaign objectives, preferred markets and timing. Include any creators or athletes you have in mind, or explain the type of talent you need. An indicative budget is also helpful.

Wavelength will discuss your requirements and the potential talent, creative and distribution options for your campaign.