What does a creator marketing agency do?▾
It helps brands plan, execute and measure campaigns using social creators. Wavelength manages this end to end, from strategy and talent selection to production, activation and distribution.
Is Wavelength a creator marketing agency?▾
Yes, a global creator marketing agency and media network with 200+ creators and athletes, managing campaigns from talent selection through to social distribution.
What is the difference between a creator marketing agency and an influencer marketing agency?▾
Creator marketing treats creators as creative partners, not just distribution channels. Wavelength adds athletes, social-first production and owned media distribution to the mix.
How do I choose a creator marketing agency?▾
Look for capabilities across the whole campaign, not just a creator database: strategy, selection, production, management, amplification and measurement.
What does Wavelength's creator marketing service include?▾
Talent selection, procurement, campaign strategy and management, social-first video production, event activations, stunts and media distribution, amplified through our own network.
How does a creator marketing campaign work?▾
Starting from audience, objective and idea, we select talent, develop strategy and creative, manage activation, produce content and distribute it through creator and owned channels.
How does Wavelength select creators and athletes for a campaign?▾
Based on audience, category, content style, platform presence and brand alignment, drawing on a global roster of 200+ creators and athletes across multiple categories.
Can Wavelength manage an entire creator campaign?▾
Yes, end to end: talent procurement, strategy, creative, production, activation and distribution, as a single campaign partner rather than separate suppliers.
How does Wavelength amplify creator campaigns?▾
Through creators' own channels plus Wavelength's own social publishing network of 20M+ followers and 300M+ monthly video views, adding an extra distribution layer.
Can creator campaigns reach audiences beyond the creator's own followers?▾
Yes, combining creator and athlete channels with Wavelength's network reaching 320M+ followers and 950M+ monthly views, likes and comments.
Can Wavelength run global creator marketing campaigns?▾
Yes, with a global roster of creators and athletes spanning multiple markets and specialist audience communities.
How much does creator marketing cost?▾
Costs vary by objective, number and profile of creators, markets, production and distribution. Campaigns are built around requirements rather than a fixed price.
How do brands measure creator marketing ROI?▾
Against campaign objectives, not just followers: reach, video views, engagement, audience growth, traffic, conversions or sales, including amplified reach.
What is athlete marketing?▾
Using professional or high-profile athletes as brand partners for awareness, credibility, content and engagement, combined here with creator marketing.
How can brands use athletes in marketing campaigns?▾
As ambassadors, content creators, storytellers, event participants or central figures in larger campaigns, often combined with creators and social distribution.
What is sports influencer marketing?▾
Using athletes, sports creators and influential voices to connect brands with engaged sporting communities through content, partnerships and distribution.
Can Wavelength combine athletes and creators in the same campaign?▾
Yes, bringing together sporting credibility, expertise, storytelling and established social audiences in one campaign.
Does Wavelength produce creator content?▾
Yes, social-first video production is part of our end-to-end service, planned together with talent selection and campaign creative from the outset.
Can Wavelength work with advertising and media agencies?▾
Yes, acting as a campaign partner providing creator and athlete access, production, activation and amplification for agency clients.
Can Wavelength run creator campaigns for sports organisations and destinations?▾
Yes, growing audiences for sports organisations and connecting destinations with travel communities through creator-led storytelling and experiences.
Can Wavelength provide social media amplification for creator campaigns?▾
Yes, via our own social publishing network of 20M+ followers and 300M+ monthly video views, planned into campaign distribution from the start.
How do I start a creator or athlete marketing campaign with Wavelength?▾
Share your objective, audience, markets, timing and the type of partnership you're considering, and we'll assess the right talent, strategy and distribution.
