Multiple board member in sport and media. Current roles include board responsibilities at Sporttotal, the Saudi Professional (soccer) league, the Professional Triathlon Organisation, HYPE and the Rugby League as well as consultancy agreements with Greenfly, YBVR and other sport related organisations.
Co-founder of Extreme. Senior hands-on creative leader in both digital and traditional media. Has managed integrated international agency teams for brands such as Coca-Cola, Google, Intel, Microsoft, Xbox. Expert in both creative and clinical behavioural change.
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