Enter the CICAverse

Working with Roblox and Clarks to take CICA into the digital universe

We partnered with ROBLOX to launch three urbansport EXTREME athletes (BMX, parkour and breakdance) through a digital portal into the world of animation.

A digital avatar was created for each athlete and then people were invited to enter the CICAVERSE where the whole user experience was gamified with special offers like customisation and free Cica shoes.

Results

YOU'VE DONE AN AMAZING JOB OF CONNECTING US WITH JUST THE RIGHT COMBINATION OF INCREDIBLE PEOPLE TO CREATE SOMETHING REALLY SPECIAL. THE DETAIL AND CONTENT HAS ALWAYS BEEN REMARKABLE
Rosie McKissock | Category Director @ Clarks

Reached a new audience for Clarks
Sales goal exceed by 110%

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some of our high-impact social campaigns

Running an urban bike race through UNESCO world heritage sites

Contact Us

We help to generate greater reach, engagement, value and revenue for content creators, social publishers, event owners, premium content producers, brands and agencies. If you would like to chat to us about ways in which we can work together, please:

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